Actor Rajkummar Rao believes that word of mouth is the best way to promote a film in today’s day and age. As he gears up for the release of his upcoming sociopolitical drama, “Bheed,” he emphasized the importance of an engaging narrative that can pull audiences to theaters. Citing the example of the Kannada film “Kantara,” which became a hit in 2022 despite having a medium-budget, Rao noted that the film’s success was due to its compelling story, which led to positive word of mouth reviews.

Rao further emphasized that language is no longer a barrier in storytelling, and audiences expect quality content that resonates with them, irrespective of the language it is in. He believes that the story has to be engaging and meaningful for people to talk about it, and only then can the film succeed. According to him, the only PR strategy that works in today’s time is to make a good film and let the word travel.

Speaking about his upcoming film “Bheed,” which is set during the Covid-19 pandemic, Rao said that it is a story of hope and resilience. Despite the challenges that the pandemic brought, he believes that India managed to tackle them well, and “Bheed” encapsulates the struggles of people who were stuck and wanted to go home.

Directed by Anubhav Sinha, “Bheed” also stars Pankaj Kapur, Bhumi Pednekar, Ashutosh Rana, and Dia Mirza in pivotal roles. The film is produced by Bhushan Kumar’s T-Series and Sinha’s Benaras Mediaworks and is scheduled to be released on March 24.

In conclusion, Rao’s belief in the power of word of mouth highlights the need for filmmakers to focus on creating engaging stories that connect with audiences. With the world becoming increasingly globalized, language is no longer a barrier, and good content can travel beyond borders, provided it resonates with people.